Writing by the privileged information that it headed the sales of Lucasfilm in the distribution markets and management of the launching of Star Wars Episode III, this is the first book to show how all the markets related to distribution means, including the television, the video and in line, to work together and of independent form to the financing and to maximize the gains in the productions. It is demystified how an idea of the concept to the distribution of benefits moves and the form in silence dominates a sector in opposition to high land of elements of the profile (marketing production, the creativity, finances, right). The book offers a unique learning for the business, illuminating at a level macro how one devises can be moved from the concept to the generation of $ 1 billions, of relating the theory and the practice in the context of the maturation of the segments of the world-wide market, and to expose to the devil in the details that impacts gains. The means producers, executives, students and lawyers of entertainment in specific niches will benefit from this long-range glance in the business through different distribution points, including cinema, video, television, Internet, merchandising, video to the letter, etc This book is approved officially by the Variety magazine. * It covers all the distribution with the reach points; to learn its specialty is related to the general panorama * The definitive book on the form in studies and networks to make money; to apply to the knowledge and concepts for its business - endorsed by the Variety magazine! * It demystifies net and gross: to learn/when you secure the money once she has produced a film * It includes the perspective of the executive leaders of the industry of the studies, the networks and the leaders of line, among them, Fox, Paramount, MGM, ABC, Lucasfilm, Pixar, YouTube, Hulu, Amazon, etc * Historical sample windows film, the economic motors behind them, and how the digital applications in line and the delivery are changing the landscape * The economic theory is related, in the trench practices, the history and tendencies of the present market * It in line explores and it emphasizes the influences for each market sub-distribution (for example, the cinema, video, TV) in all the development, production, financing, commercialization and distribution.

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