Concise and to the grain, with privileged information, David Thielen of report exceeds how Microsoft obtained the impossible thing - conserving the capacity of answer of a small company, since it became one of the majors corporations of the world - is an introduction to which any company must make to arrive at the part superior. To paint a convincing picture of the culture of Microsoft, this ready book for its use includes the fundamental principles that they drive all the employees of Microsoft to excel and to direct the process of all directive thought. It turns to any page and it will find valuable practices and perceptions that can be applied to their own company. Imagínese how following these standards of Microsoft right away they could increase the productivity of his company: Immediately after each project it is completed, ruthless " post mortem" process ignores the successes of the project of diseccionar its failures… and how they are possible to be avoided in the future, instead of to knock down itself in the result induced by the security, Microsoft begins to develop immediately replacements for its products of cash cow - knowing full well that if they do not do it, the competition will be; At the most small, not only better, he is essential, but the work groups, whereas functionally independent, still to look for a common strategic plan, it could survive outside its company the ritual of 9-a-5? To look for examples of how the approach of Microsoft in the execution of tasks instead of time clocks leads to the moral of the employees without equal and the effort superior. You can honestly hope to construct to a company of the size and the force of Microsoft? Not… BUT possibly aggressive by means of the adaptation of Bill Gates, the strategies of sense common for the use in its own company, Ponte for the growth and success in the extremely competitive market, Microsoft influenced by the today position.

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